Today marks the start of World Continence Week – a global campaign to raise awareness of a much stigmatised, much ignored & much “put up” with condition that affects over two thirds of women worldwide.
Campaigns on this scale are hugely effective in generating a talking point and playing a part in tackling a taboo…but it’s also important that women act on all the information that will be rolled out across column inches, social media platforms and debated on daytime TV over the next 7 days and seize the impetus of this initiative.
Make this the week you do something about your leak…stop putting it off, start to seek professional help, look into all the treatment options available and no more suffering in silence!
Essentially, it’s all about patient choice….and for women living with SUI in the 21st Century there is a choice!
Earlier this year, the team at Contura (manufacturers of the minimally invasive treatment for SUI, Bulkamid®) launched the UK-wide campaign #controlyourchoice